To everything, there is a season – right? For convenience stores, the seasons tend to change with little fanfare to mark each one’s passing. However, spending time tweaking your digital rewards program around seasons and holidays can have a favorable effect for your business. Some benefits include creating a fun and festive environment for your employees and loyalty members which can boost your bottom line with those added seasonal sales which can turn into annual returns. We’ve got a few suggestions to share to get you started spicing up your rewards program for all the seasons of the year.
Seasonal Flavors and Celebratory Food Days
According to Mintel, 67% of consumers enjoy consuming seasonal-specific flavors. And every season has its flavor: pumpkin spice in the fall, peppermint around the winter holidays, berries during the summer, and so on. So why not tap into that? Offering and promoting products that go hand in hand with the present season is a great tool to motivate customers to venture into your store. With the help of a simple push notification on your Tecmark mobile app or ad on your pump topper, you can drive in-store sales and deliver on customer cravings.
Deals don’t have to relate to the seasons. Encouraging customers to celebrate a favorite food is just as important as national holidays. Offering a deal for vets on Veteran’s Day is a good start, but how about offering a two-for-one deal on hot dogs for National Hot Dog Day? Or a special on donuts for national donut day? People like to celebrate, and if you give them a reason to, they will.
Pop-Ups and Flash Specials
In the same vein as offering products pertinent to the season at hand, offering pop-up deals in your loyalty app will press your members with can’t miss deals within specific timeframes. For example, pushing deals on Halloween treats or Christmas cookies could tempt that parent or teacher to stock up for the impending festivities. These pop-up deals can lure current members with the opportunity to earn double points on their purchases. These time-sensitive specials create a sense of urgency with customers who don’t want to miss out.
Communicate with the Community
Using digital solutions to provide stellar deals seasonally is great, but there is so much more potential there. Chief among them is conversing with customers. Have an unexpected store closure – alert your customers with a text on their phone. Plan on closing for a holiday to give your employees a break? Let your members know through the app! Have a local charity you work with during the holidays? Communicate to your members that a percentage of your profits goes to them on every purchase via text and email. This direct line of communication and creates a sense of kinship within your community. Loyalty is created through both financial and emotional ties between your business and your customers.
Running seasonal promotions and communications with your digital platform requires dedication, but fortunately for you, Tecmark has a team of customer success managers that will be with you every step of the way. Offering the right deal at the right time, exploring one-time pop-up offers, and communicating with your clients not only year-round but during these very special times of year puts you front of mind during some of the most crucial buying periods. Contact us to learn more about seasonal rewards for your digital program!