You’ve heard that having a loyalty program for your convenience store can take your business to new heights. But just having a loyalty program isn’t enough to guarantee success. Beyond those die-hard loyal clients who will sign up right away, how do you get the word out and build your loyalty customer base? At Simpliconnect, we live and breathe loyalty. We work hard to share best practices with our current clients to build their programs. Here are a few simple ideas to promote loyalty that we’d like to share with you.
Talk about it Without Talking
Of course, all good programs will grow via word of mouth. Employees asking every customer to join at each visit. But there are other ways to promote the program that doesn't rely on your employees to speak to every customer. A more subtle approach of customer marketing would be providing employees apparel promoting your program. A sleek t-shirt, hat, or even button with your program logo and text-to-enroll instructions emblazoned on them is a simple, reliable, and convenient route many of our partners have taken.
The goal of loyalty marketing for convenience stores is drawing customers from the pump and into the store. So it only makes sense to promote your program at the pump, the area with the highest traffic. Fortunately, Simpliconnect's marketing portal has the means to provide a myriad of materials for you. QR codes placed on pump handles or pump toppers directing to the app is an excellent approach that provides a user-friendly method to download it while they fill up. Another increasingly popular tactic is utilizing promotional videos on the pump. Partnered alongside us, you can feature a brief video commercial promoting your program or a digital offer for an item inside. These automated promotions might be tempting enough for the customer to head in and take advantage of your program offerings.
The final area where you should promote your loyalty program is within the confines of your store. Marketing items such as window clings, floor ads, and ceiling danglers are common to use in the entrance and between aisles of the store. This tried-and-true marketing tactic can be innovated though. For example, placing the loyalty member price versus the standard price on a product provides an instant comparison that highlights the advantages of your program. Observing the savings directly could be the most straightforward way to gain customer attention and visually show the benefits of the program.
When it comes down to it, having a loyalty program is a great first step in creating a clearer way to communicate with customers and generate additional profits. But if you don’t have users, you don’t have loyalty. Promoting your program is one of the easiest ways to attain more users by offering an easy enrollment process, displaying your program features, and producing instant deals and savings.
If you are interested in getting into loyalty and receiving materials to promote your program effectively, contact us to find out how we can assist.