Offering your loyalty members fuel rollbacks or in-store discounts is the foundation of any great loyalty program. After all, why should they give you their loyalty if you're not offering a reward in return? But have you thought about enhancing your loyalty program with targeted promotions? It's a great way to put your program in the top of mind for your customers and create better results.
At Simpliconnect, we think it's important to offer consistent promotions to your loyalty members. Targeted promotions can kick your loyalty program up a notch, create excitement and encourage your members to become more engaged. It's about showing your members you appreciate their loyalty above and beyond those points they're racking up toward discounted gas.
But we get it. When you're running a C-store, just getting through the day is busy enough. You probably don't have the luxury of sitting down and dreaming up the next great targeted promotion for your loyalty members. Don't worry. We've got you covered. Here are a few ideas for creating targeted promotions that work.
Offer Promotions Monthly (or more!)
We've found that rewards programs that aren't promotionally active on a regular basis don't have as high engagement, member spend and member transactions as programs that run at least one promotion a month. It's a matter of keeping you on the minds of your customers, and giving them a reason to visit your store. The more promotions you run, the more likely they are to engage with you. Some ideas:
- Monthly, weekly and daily specials
- Happy hours for fuel or food
- Surprise offers throughout the month
Getting them away from pay-at-the-pump and into the store is key. Offering discounts or special promotions on in-store items is a great way to do that.
Do Some Sleuthing
What are your competitors doing that you aren't? Assessing the competition is nothing new, and it's a way to find ideas that you might not have thought of. We're not advocating taking their ideas, but you might want to see what's working for the store down the street and put your own spin on it. If they're offering, say, a discount on frozen pizza, you might do one better by offering a BOGO deal.
In this country, there's a "national day" for just about everything. Do a little research into National Donut Day, National Hot Dog Day, National Pizza Day, or anything else your store offers. Make it fun, and your members will respond.
Watch Your Consumers
What are people buying in your store? Is it dinner for one? Are they running in for milk and eggs on their way home from work? Coffee for the morning commute? Assess your consumers' buying habits, look at what's selling and when, and tailor your promotions around that. You'll delight them by offering discounts or promotions on what they buy regularly.
Communicate via Your Simpliconnect App
If you promote it, they will come. Right? Not necessarily. Your members have to know about it to take advantage of it. In-store signage is effective, but even more effective is highlighting your promotions in the place where your consumers live every day — their mobile devices. Simpliconnect's mobile app allows you to send promotional messages to your loyalty customers via text, email and push notifications. It's simple and highly effective.
Regular promotions have been proven to ramp up consumer engagement and sales. That's the whole point of a loyalty program. Give it a shot today! Contact us for more information about how you can drive more traffic to your store and increase profits.
For more information about how to punch up your loyalty program, download our free whitepaper, "4 Tips to Enroll More Customers in Your Loyalty Program."